Supplement Brand Accelerator
You're building your brand blind. Every move is a guess, and every guess costs money and months.
That's not a you problem. Nobody ever taught you the sequence that takes a supplement brand from idea to sold. SBA is the bottom-up system, built by an operator who took his own supplement brand to $3M. Build it right the first time if you haven't launched yet. Find the lever that's stuck if you're live. A clear weekly sequence, done with you.
A couple of quick questions so the call is actually useful, then you pick your time. If it's not a fit, I'll tell you.
The next step is a conversation.
Not an application to see if you're worthy. A real conversation. We look at where you are, what you're building, and whether this is the right fit. If it's not, I'll tell you, and I'll still point you at the next right move.
If this sounds like you, you're in the right place.
You're deep in the build. The suppliers, the MOQs, the labels, the compliance, the website, all of it squeezed around a job and a family. The work doesn't scare you. What scares you is what you can't see: the mistakes you don't know you're making, the order this should happen in, the money a wrong move quietly costs you six months from now.
"My biggest challenge right now is making sure I set up the right systems, customer journey and backend infrastructure from the beginning [...] rather than trying to fix things later after launch."
"I'm just starting and I don't know what I don't know. But I want to know everything. I'm not afraid of work."
"I'm just kind of in this storm... it feels like purgatory."
The budget goes up, the revenue doesn't. The cost to get one customer is two or three times higher than it should be. And the worst part is you can't even tell why. You can't tell a good ad from a bad ad, so you can't fix it. You just keep guessing.
"I thought 30k, then I thought, okay, let me put 40k. I'm already down around 8k already... and I am still in complete darkness."
"I have been so confused about what to lead with so I just got paralysed and changed nothing."
"I built it, and it fell apart. Maybe four, five times now."
Two doors, one problem. You're building blind, and every move is a guess that costs money and months. Here's the thing nobody says out loud: you are not failing because you're bad at business. You built something real, which most people never do. You're guessing because you're using the wrong playbook. The industry is full of generic ecom coaches recycling the same Shopify-and-Facebook advice, and that advice does not survive supplement compliance, a higher trust bar, and a customer who researches before they buy.
It's a sequencing problem, not a product problem. Nine times out of ten.
Why this keeps happening to good founders.
Most founders go straight to ads before the work underneath is done. No clear avatar. No real post-click experience. No grip on the numbers. So cold traffic hits a product page, the math doesn't work, and they blame Meta, or Shopify, or the product.
You cannot convert cold traffic to a brand that isn't built for one specific person. If everyone is your customer, no one is.
The fix is not better ads. It's the right foundations, in the right order. Every time. That is The SBA method:
Most founders run steps four and five with one through three missing, then wonder why it leaks. You're not stuck. You're out of sequence. We build from the ground up, week by week, so you win on marketing, not on luck.
The difference is simple. He's actually done it.
Most supplement coaches have never built a supplement brand. They run a coaching business about the industry, which is why the advice always comes out generic. You can feel it.
Lou built and scaled a real supplement brand to $3M. Sourcing to ads to retention, the whole thing, in the trenches. He made the expensive mistakes for you, then built the system so you don't repeat them.
"Because you have actually built and scaled supplement brands yourself, not just coached."
"I saw your brand packaging in the edge of a video, Googled it, and confirmed you'd built a real brand from the trenches."
"most advice out there is generic ecom advice and not supplement-specific." Manufacturing, margins, subscriptions, funnels, the lot.
"What stood out wasn't hype, it was systems, infrastructure and positioning rather than just run ads and hope."
One founder booked a big-name program and got: "come back later when you're ready... they usually work with people who have at least 40k a month." Lou takes you seriously before you're "big enough" for everyone else.
Founders who stopped guessing.
Strongest candidate: Hursh — audited Lou with analytics tools before paying, then "$10k aud in sales last 30 days, straight organic" about three weeks in.
Strongest candidate: Ali — built around 12-hour corporate days. "Hit my 10k months a couple months back but kept running out of stock." Now custom formula, 1,500 bottles in a 3PL.
Candidates: Jonothan — "placed 3 more orders since picking up my order in Feb, my ROAS is 5 on average now" — or Estela's first-sale moment.
Done-with-you execution, not a video library you watch alone.
The investment depends on which path is the right fit for you, and we cover that on the call once I understand where you are. Price is discussed on the call.
You do the work. I carry the risk that's mine to carry.
I will never guarantee a business result, because nobody honestly can, and anyone who does is the kind of guru you're rightly sick of. What I can do is take the risk off the parts that are mine.
You're buying access and execution done with you, not a course. The first week of onboarding is a two-way fit check. If by day seven either of us decides it isn't right, we part ways and your deposit comes back. After day seven, the engagement is final, because by then we're already building.
The Launch + First-Sale Guarantee. Do the weekly action plans, and if your brand still hasn't launched and landed its first sale, we keep working with you, free, until it does. No time limit. The one condition is that you do the work.
The honest answers to what you're already thinking.
This is for founders serious about building a real brand.
Not a side-project chasing the next winning product. You don't need to be launched, plenty of the best founders here weren't. You do need to be in a position to invest properly, in the program and in the stock and ads behind it. If that's you, let's talk.
Not ready yet? Join the free Skool community and start with the free course. When you're ready to go further, you'll know where to find us.
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